World Cup 2014 Sales Game – gamification at Telegraaf

De Telegraaf World Cup sales game

Did you know that most of the newspaper subscriptions are still being sold on the street? Street vendors are particularly important contributors to the sale of the Dutch newspapers. The Telegraaf Media Group, publisher of the largest Dutch newspaper, approached EngageIT to come up with a challenging game that will boost the recruitment of subscribers by street vendors. With the World Cup 2014 approaching, this resulted in the ’World Cup sales game’. With a main prize which consisted a trip to the World Championship match Spain-Netherlands in Brazil

Sjacco Miedema, projectmanager at TMG, is excited. ’The World Cup sales game really came to life. The variety of missions and the visualization of the results on the website made this project a great success. The past period our sales increased with at least twenty percent’.

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